3 Ways You can Make Your Website Content More User-oriented
It takes countless hours and tons of effort to produce your website content, and you cannot let all that go to waste by overlooking certain important points while creating the content. You want each piece of your content to pay you back. Put differently, you want your content to attract users naturally, engage them and sell them your products and/or services.
So, it comes down to just one thing – ‘user-oriented content’. The more user-oriented your website content is, the better engagement rate it shows, and the more is the chance of making a sale.
There are many ways to creating user-oriented, or in other words user-focused, content, but this post outlines 3 common, basic and simple ways of making your website content more user-oriented.
- Present all Attributes Perfectly.
If you are selling products, be sure to give complete information to your visitors so they can get enough knowledge about the products. Create individual pages for each single product. Some of the key elements you must add on each product page are:
- Multiple high-quality images captured from all angles.
- Complete texts describing the product.
- Multiple color options (if available).
- Details of the material used, attributes/features, how to use and how to care the product.
- Pricing and/or discounts (if any).
- A short explainer video.
If you are offering services, you may not have many pictures for your visitors, but you should not skip the details. You must include all that a user may want the answers for. Besides covering the ‘why’, ‘how’ and ‘practical benefits’ of your services include your achievements and success.
How you’ve helped a past client may come extremely helpful to your current and future users and some of them might find it to be their own story, and that gives you a good chance of selling your services. Why would they go somewhere else if they get all their questions answered automatically?
So, include as much details as you possibly could!
- Partition Your Content.
Online visitors want instant solutions. They don’t have time or interest to read through a post (except for certain number of informational blog posts) entirely. They like to jump straight into the part that answers their question or solves their query. So, don’t forget to partition your content into multiple segments possessing some relationship with one another and all supporting the main idea of the topic.
The intent is clear. Your user would get multiple options and engage more with the content.
Your visitors would obviously differ from one another in terms of mentality, interests and behavior. You certainly have no idea who’s going to choose which part of your content, but with a certain amount of research on customer behavior you can know how to design and partition your content, so it can be useful to a wide variety of audience.
Constructive linking is a vital technique that keeps your users intact. You can link each segment of your content with others, so a user can click a link to explore the specific part as per their choice.
Partitioning your content is a good way of making your entire content more user-oriented. Easy to find – Easy to read – Easy to sell the stuff!
- Blame Yourself for Anything Wrong
Many a times, people in the web sphere do a lot of mistakes. They do this, they do that, and they do all the crazy things that go wrong. But don’t criticize them for not doing the right thing.
As an instance, say a user clicked on a broken link and landed on an error page. What would the message on the error page read?
“Oops, you may have clicked a wrong link or typed in an incorrect URL”
Or, something like this:
“Sorry, we tried but couldn’t find the requested page. You might try the following pages instead!”
The latter one is more polite and gives your users an impression that you’re really taking care of them. You’re taking the responsibility for the mishap on your own shoulders rather than criticizing them.
In web, when you cannot have a face-to-face interaction with your users, these small things in your language matter a lot. More user-oriented content means better chance of conversion.
Please, drop a comment to share your experience.